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Whole Paycheque

That’s our name for Whole Foods. When they first opened I regularly
splurged on their dark German rye bread for $3 a loaf. That loaf of
bread is now $7. Seven dollars for a loaf of bread. I don’t think so.

Let’s play the Price is Right. A recent advertisement was pushing
their easy holiday turkey dinner. It had crab soup, turkey, potatoes,
veggies, cranberry sauce, gravy and buns. No dessert. This feast feeds
six. What do you think? A hundred bucks? After all it is Whole
Paycheque Market. If you guessed $195, you would be correct without
going over. The actual price is $195.99. And you have to cook the
turkey.

If you are ordering that meal and want to pick up dessert, our neighbourhood has recently seen the opening of a cupcake bakery. That’s right, all they sell are cupcakes and an occasional fancy full sized cake. Day old cupcakes are $9 for six. Fresh ones are $24 per dozen.  When did cupcakes get so expensive? Want to feed a crowd? Their 4 inch "full sized" cake sells for $22-25. I am in the wrong business.

I guess everyone has their priorities. If I’m going to spend that kind of money on something frivolous, it better have the word karats instead of
carrots in the description. Or cashmere.

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Can you stand one more FO picture complete with cute kid and dog? My sister sent this picture of the mother/daughter scarves I made for her and my niece for Christmas. They are an identical assortment of yarns, knit lengthwise, one straight and one curly. BTW Jane reports that Sullivan the dog is not carrying excess weight – he’s a Blocky Lab. You learn something new every day. Who’d have imagined you’d learn that on a knitting blog?

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16 responses to “Whole Paycheque”

  1. Carole Avatar
    Carole

    I agree that food has gotten ridiculously expensive but Whole Paycheck (we call it that, too) really pushes things to another level.

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  2. Jane Avatar
    Jane

    Google BLOCKY Labs and you will see tons of them so there. As they say HE’S FLUFFY NOT FAT ! We get tons of compliments on our scarfs when we are out and about. We as in mother and daughter. hee! hee!

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  3. Sandy Avatar
    Sandy

    SULLY! I know that dog! And that niece, I believe! You are not kidding on the Whole PayCheck (cheque)~ I wish to be rich enough to shop there exclusively.
    I should be a cupcake baker.
    xo

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  4. Ellen Avatar
    Ellen

    Anna is adorable!
    ‘Wanna see a picture of my 25# Blocky cat?

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  5. Dorothy Avatar
    Dorothy

    Wow! Is their food really all that much better than other markets? Down here we bought what was advertised as a Thanksgiving Dinner (you cook) that included a small turkey, a small ham, cranberry sauce, 5lb bag of potatoes, corn and a box of snack crackers for $24.95! Feel free to post all the cute kids/dogs pictures you wish. I can never get enough. The scarves and wonderful, the child darling, and the dog pretty doggone cute too. Never heard of blocky labs before.

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  6. Shanti Avatar
    Shanti

    Cute kids and scarves are always nice to see.
    As for Whole Foods – I don’t mind paying the premium. I pay the extra to know that the food is organic, hormone-free and/or sustainably produced. When I can, I shop there, Trader Joe’s (which is less expensive but has less of a selection) and Farmer’s Markets and avoid regular grocery stores. I do wish they were more oriented to locally produced foods, but I find their produce, meats and even pre-prepared foods are much better than your average market.
    I do have a problem with the expensive cupcakes though…unless there’s an exotic flavor combination that I couldn’t do myself or amazing decorations, I don’t think they’re worth it. I have bought them as a special birthday treat for friends or as a cool dessert for a small dinner party, but they’re not a regular purchase.

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  7. Sharon Avatar
    Sharon

    Hmm. I guess I won’t feel so badly that we don’t have a Whole Foods in my area. Frankly, if we did, I’d be going there every night for take-out! What a selection they have. Oh well. Guess I’ll have to see what I can pop in the microwave for tonight.

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  8. Valerie Avatar
    Valerie

    I love Whole foods BUT you can get several bags of groceries at Trader Joe’s (do you have them?) for the same amount of money spent at WF’s.

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  9. Rosie Avatar
    Rosie

    Beautiful scarves, child and dog. Your niece looks so much like your Mom and sister. Amazing…. I guess Jessie is a Blocky lab, maybe.

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  10. Amanda Avatar
    Amanda

    I love the colors of the scarves! Whole Foods is ridiculously expensive but then even the “usual” groceries have gone up so much these days. A couple of years ago, a trip to Costco would be around $70- $100. Now, it’s around $150-$200.We go there weekly.

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  11. Angie Avatar
    Angie

    When I am seduced by such clever marketing, I go back to my farmer’s market or my kitchen and follow the trend from the grass roots.

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  12. TusaRebecca Avatar
    TusaRebecca

    I found your blog on ravelry. I was just going to ask for a copy of your herringbone rib scarf pattern. But while I’m at it, Whole Foods….dang. I’ve never been there, but people are always raving on about it. Now I have no real desire to go. I can think of about a million things I’d rather spend my money on!

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  13. Michele Avatar
    Michele

    LOL I thought I was the only one who called it Whole Paycheck!

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  14. cheryl Avatar
    cheryl

    Why is organic and healthy stuff so unbelievably expensive in Canada!!
    When I visit my hubby’s family in the U.S., we regularly stock up at Trader Joe’s. If we had one here in Toronto, I’d do all my shopping there. There’s a Whole Foods downtown but I’ve only been in there once or twice. The problem is, if there are people willing to pay that price, they will charge it. It’s extortion!

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  15. Monika Avatar
    Monika

    LOL-you are so right. Healthy food IS too expensive. Sullivan looks good in pink. ;o)

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  16. angelarae Avatar
    angelarae

    Yeah…I’d spend that much for Cashmere, no problem…but turkey? Na. That sweater is gorgeous and the ‘Blocky’ lab is cute, too!
    Ang

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