When I was a little kid I used to wonder how the medicine knew where to go to cure various afflictions. Now I know it's more a matter of marketing than science. Headache formula pain reliever is the same compound as arthritis formula, either one would do for either pain. It all works the same.
But how about shaving cream for women? The kind that used to be for your armpits and legs, it now recognizes another part of your body. The can states that it has "bikini protection." It contains "calming chamomile and soothing cucumber with silk to provide protection and moisturization especially in your bikini area." What a crock. I have an image of the focus group that concocted that one. Questions like, "When thinking of your bikini area, what calming and soothing words come to mind?" Silk. Chamomile. Cucumber? OK.
One of those words comes to mind, not for my bikini area, but for soothing my fried brain. Silk, on sale:
Aaaahhhhhhh.
Life's a Stitch 
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